I don't sell life insurance. I market it to people who do. So why didn't they offer it to my friend Tony? On a Sunday night he laid down on his couch in the living room to watch the Steeler game. He never woke up. Sometime during the night he died of a massive heart attack. He was 42.
He and his wife Paula, did not have children, but he did have a thriving small business as a landscaper. Paula had a tough few months not only dealing with the loss of her husband, but having to disperse of various pieces of equipment, vehicles, etc that had been owned in the business' name. Worst of all, she had to sell those as quickly as possible to make financial ends meet without Tony's income.
I felt very guilty. I could have offered up my services to help them buy life insurance. I now make everyone who knows me that I can sell them life insurance. I won't allow the families of my friends not know that I can help, or at least point them to an agent that they might be comfortable working with.
Sell your friends some life insurance during this Life Insurance Awareness Month. Or, any month. Do it, not for the money (who wants to make money off of their friends?), do it because it's what you would want a friend to do for your family.
